STRATEGY / IDENTITY / CREATIVITY

7SAGES - URBAN SPACE POWERHOUSE

Dynamic cities are growth engines and change agents. Socially constructed, the cityscape is an ultimate expression of our basic instincts. We empower an urban space to narrate her own beliefs, myths, and legends.

About

Seven 7 Sages logo - strategy identity creativity - urban space powerhouse

 

Seven Sages is a Copenhagen-based boutique consultancy in urban space strategy, identity, and creativity. Our project team is a global network of strategists, economists, designers, and artists with 10-15 years of industry experiences.
Our cross-disciplinary expertise and innovation transform an urban place to achieve her maximum economic and cultural opportunities, and unleash human potential in the built environment.

 

 

THE TEAM

Study the past if you would define the future. – Confucius

Work

Here is a selected list of projects that our team members have engaged with:

Huawei – corporate branding
Rose Rock Group – Tianjin Yujiapu commercial development branding
Standard Chartered Bank – global corporate branding
Sentosa Singapore – brand identity

Lime Tree Capital – corporate identity
European Union – a SWITCH Asia Project on clean consumption and production
United Nations Development Programme – an environmental awareness campaign
Jinhua Architectural Park Development – conceptualization
Keruo Space, Beijing Caochangdi Art District – conceptualization
Kolkata Museum of Modern Art – architectural design

  • 7Sages Work
  • 7Sages Work
  • 7Sages Work

We know what we are, but not what we may be. – William Shakespeare

Services

Seven Sages follow an evaluation > strategizing > expression > marketing process. We combine cultural/economic consultancy and branding work, and architectural and graphical design intelligence.

Urban Strategy and Evaluation

We evaluate and recommend re/development methods to maximize economic and cultural opportunities of a defined urban space to attract investment. Space Audit Business Audit Demographic Challenges Audit Urban Economics Research -Design Business Strategy Spatial Strategy Occupancy Strategy

Brand Strategy

We help public and private clients to make decisions on how, what, where, when, and to whom to communicate the presence and value of an urban space to its users. Clients are developers, investors, funds, governments, owners, renters, and all potential space users. Brand Architecture Brand Intelligence Experience Design

Brand Expression

We interpret the business models with visual and spatial solutions, which enable the users to relate to a space in emotions and functionality. The expression system is also a visual guide for graphic, interior, and architectural designs that are necessary to transform the space holistically and consistently. Place Naming Space Identity Visual Guidelines Design Guidelines

Marketing Platform

We examine a large variety of data to uncover hidden patterns and correlations of the behavior of the space users as a basis to recommend the most effective marketing channels in order to increase revenue for a space. Voice Platform Content Provision Engagement Toolkit Event Planning

Creativity is not a talent. It is a way of operating. – John Cheese

Blog

http://www.economist.com/node/21543209/print

Urbanising China
A nation of city slickers

A first in Chinese history: city-dwellers outnumber the rural population

Jan 21st 2012 | BEIJING | From the print edition

FOR a nation whose culture and society have been shaped over millennia by its rice-, millet- and wheat-farming traditions, and whose ruling Communist Party rose to power in 1949 by mobilising a put-upon peasantry and encircling the cities, China has just passed a remarkable milestone. By the end of 2011, according to the National Bureau of Statistics, more than half of China’s 1.35 billion people were living in cities.

Demographers had seen this moment coming. The 2010 census showed the differential between town and country to be within a mere few tenths of a percentage point. And yet it is still a remarkable turnaround. In 1980 fewer than a fifth of Chinese lived in cities, a smaller urban proportion than in India or Indonesia. Over the next ten years the government remained wary of free movement, even as it made its peace with free enterprise. Touting a policy of “leaving the land but not the villages, entering the factories but not cities”, it sought industrialisation without urbanisation, only to discover that it could not have one without the other.

Only in the past 15 years has China urbanised quickly by the standards of its peers (see chart). Even now its ratio of city-dwellers is, if anything, low for an economy at its stage of development. A country with its income per head (about $8,400, adjusted for purchasing power) might be expected to house almost three-fifths of its people in cities, according to a back-of-the-envelope calculation. America reached the 50% mark before 1920. Britain passed it in the mid-19th century.

Go further back, however, and China’s cities dazzled the world. Historians describe large urban centres, protected by high walls, as early as 3,700 years ago. It is likely that the 12th-century Song capital of Kaifeng in northern China was then the world’s most populous city. Marco Polo, who visited China in the 13th century, claimed that Hangzhou, in Zhejiang in eastern China, was “the most splendid city in the world”, with 13,000 bridges. (Later estimates put the more likely number at 347—not the first case of hyperbole in Polo’s “Il Milione”).

China is not alone in its march towards urbanisation, but it is keen to avoid some of the pitfalls encountered by other urbanising places such as India, Brazil and Africa. Chief among these is the slide of megacities into megaslums. It helps that China’s urban influx has not only been into existing cities, but also into newly built ones.

From the print edition: Asia

Culture Stories: Understanding Cultural Urban Branding

Culture Stories: Understanding Cultural Urban Branding

http://plt.sagepub.com/content/6/3/211.abstract Ole B. Jensen Aalborg University, Denmark, obje@aod.aau.dk Abstract This article argues for a narrative approach to the study of urban branding and planning and presents an analytical framework for understanding narratives and place. The notion of the `representational logics of urban intervention’ captures this idea that urban branding interventions are guided by certain representations […]

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City Branding and Urban Investment Report

City Branding and Urban Investment Report

http://europe.uli.org/report/city-branding-and-urban-investment/ by Peter Walker With increased competition between cities in Europe to attract investors, business and consumers, the role of city branding in building sustained awareness and reputation is more important than ever. City Branding and Urban Investment examines different approaches by four cities to increase their brand value. The report profiles Hamburg, Barcelona, Edinburgh […]

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17 Jens Otto Krags Gade, Copenhagen 2300 S, Denmark

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